Our Artists
Styling Victoria Since 1985FELICE IORIO
As a hair stylist, entrepreneur and educator, Felice has been featured in numerous magazines and television programs. He has assembled a team of technical experts and trend advisors who share his philosophy for fashion, beauty, and wellness. At Salon Felice, the stylists and estheticians are unique in the beauty industry for their passion for a natural alternative to look and feel beautiful. Each service is personalized to every individuals’ particular needs using Aveda’s philosophy.
From your scalp massage to your finishing touch, you’ll feel soothed from start to finish. Our eco-friendly atmosphere at Salon Felice and the Aveda products we use are sustainable, renewable, and plant-based sources that create a luxurious experience that helps you feel good. Relax and enjoy being pampered in our spa or while receiving a new look from one of our talented stylists.
Felice Iorio
OUR ARTISTS
Cher
Cher started haircutting at the age of four on herself and her dolls! She graduated from The Aveda Institute here in Victoria in 2000 and was then off to Calgary where she worked in the industry for over twenty years. She loves working exclusively with Aveda products...
Alicia
Alicia is an amazing stylist from Korea, she spent 14 years styling hair before coming to Canada 3 years ago. Whether it's extreme transformations, subtle changes, or touch-up appointments Alicia can do it all. Her favourite appointments are extreme makeovers! From...
Asami
Asami focuses all her energy on ensuring you have a relaxing experience. She loves doing creative haircuts, because they can change your look entirely and make you feel fresh and confident. The joy on her guests’ faces when she creates a cut that complements their...
Angie Iorio
Angie started her calling in 1987, giving her over 30 years experience. Her skill and flair for hair colouring has made her a mentor for many. Her creative and natural leadership qualities make her an exceptional member of our team. Angie has travelled internationally...
Deanna Brown
Deanna entered the beauty industry in 2010. As a seasoned stylist, she has an impressive skill set that covers many services. These services include difficult colour corrections, long process fashion colour, elaborate up-dos, wedding preparations, and “big changes.”...
Martin Parker
Martin entered the hairdressing world in 1995 and has been passionate about his craft ever since. He has worked exclusively with Aveda for the past 18 years, including attending multiple Professional Advanced classes each year in Calgary, Toronto and Vancouver. He...
Sara Nuell
Sara is a Senior Stylist with over six years of salon experience. She studied Cosmetology at Blanche Macdonald before continuing her education with Aveda. She has taken advanced classes ranging from precision cutting to specialized colour techniques specializing in...
OUR RECEPTION TEAM
Olivia
Olivia is an outgoing, lively individual who loves meeting people and forming unique, tailored experiences. She is enthusiastic about ensuring every guest leaves the Salon feeling confident and beautiful. Through past salon experience, she is skilled at recommending...
Cheryl Gervais
Cheryl is proud to have been a part of our wonderful team for nearly five years. Her goal as part of the reception team has always been to make sure the experience you have is second to none. Previously, Cheryl managed a spa and realized how important it is for people...